Magners in league of their own
Magners Irish Cider has extended its sponsorship of the Magners League for a further two years. The agreement will see Magners continue as title sponsor of the competition until at least May 2011.
Currently midway through their third season as title sponsor, the Magners renewal comes at an exciting time for the league with Celtic Rugby confirming at the start of the season that a play-off structure will be introduced from 2009/10 and two Italian clubs will also be joining up.
Stephen Kent, Marketing Director, Wm Magner Ltd said: "Our relationship with Celtic Rugby has been productive and rewarding over the last three years and we are delighted to be extending our partnership. Since the first year of sponsorship the stature of the Magners League has increased significantly; the next two seasons will mark a new stage in the development of the tournament, particularly with the introduction of season ending playoffs and we are excited about the prospect of being involved in this process."
David Jordan, Director of Celtic Rugby, added: "In the three years since Magners have come on board we have seen a dramatic increase in attendances at matches and a substantial improvement in the competitiveness and attractiveness of our tournament.”
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Magners in league of their own
